Christian Dior blue Wicker basket bag Raffia picnic bag
The House of Dior was established on 16 December, 1946 at 30 Avenue Montaigne in Paris. and financially backed by wealthy businessman Marcel Boussac. Boussac had originally invited Dior to design for Philippe et Gaston, but Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand. The new couture house became a part of “a vertically integrated textile business” already operated by Boussac.
Dior had a deep love of art and even ran an art gallery in France before going into fashion. After closing his gallery during the Great Depression, he worked under fashion designer Robert Piguet and then-couturier Lucien Long. Dior was ready for his own work to be showcased, though, which is what brought him to create his own fashion house in 1946, and Christian Dior was born.
Dior Homme, otherwise known as Dior’s menswear division, also came about in 2001, with Hedi Slimane serving as its creative director.
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