Description
Saint Laurent Denim YSL Small Loulou Matelassé Shoulder Bag
Founded in 1961, Yves Saint Laurent is one of the most prominent fashion houses of the 20th century. Originally a House of Haute Couture, Yves Saint Laurent revolutionized the way fashion and society merge and interact in 1966 with the introduction of high-end made clothes produced on a larger scale than the exclusive collections.
Since its inception, Yves Saint Laurent has held influence both inside and outside the fashion industry. Over the years, its founder, the couturier Yves Saint Laurent secured a reputation as one of the 20th century’s foremost designers and personalities.
The Maison was the first one to be revolutionary, and this spirit is a fundamental part of its DNA.
Saint Laurent’s status as a leading fashion House is fully established and recognized by a very distinctive identity and strong codes; identified and made still relevant.
Saint Laurent competes globally with the most-high-end exclusive luxury brands and occupies a leading position.
Under the creative vision of Anthony Vaccarello and the leadership of Francesca Bellettini, the brand has built solid foundations for its development and is pursuing its evolution to continue enhancing its influence in the market.
With this strategy firmly in place, Saint Laurent will continue growing and affirming itself in the 21st century as a brand with a strong and clear DNA.
The prêt-à-porter line was produced under the direction of Stefano Pilati, after Tom Ford left in 2004. His style was decidedly more French than the overtly sexy image that Tom Ford propagated.
In 2009, following the death of Yves Saint Laurent in 2008 and a tumultuous first few years for Stefano Pilati, a few YSL stores closed in key U.S. markets of San Francisco and New York City. The New York location, on Madison Avenue, had been the brand’s first in the United States, having opened in 1969. In January 2010, the Chicago boutique on Oak Street closed as well.
In 2012, Kering announced that Hedi Slimane replaced Stefano Pilati as the creative director. Slimane had previously worked with Dior Homme until 2007. In 2015, Slimane announced that he would be reviving Yves Saint Laurent’s couture line. In 2016, Slimane left Saint Laurent. His replacement is Anthony Vaccarello.
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